The inability to follow additional accounts on TikTok stems from a variety of limitations imposed by the platform. These restrictions are put in place to prevent spam, bot activity, and maintain a positive user experience. If one encounters this issue, it indicates they may have reached one or more of these limits. For instance, exceeding the daily or overall following limit will prevent further account subscriptions.
Addressing these restrictions is vital for preserving the integrity of the TikTok ecosystem. By limiting the number of accounts a single user can follow, TikTok diminishes the effectiveness of spam accounts attempting to gain large followings quickly. Historically, social media platforms have struggled with managing bot activity and these preventative measures contribute to a healthier online environment.