The phrase refers to the process of enabling monetization on the TikTok platform to generate revenue. This involves fulfilling specific eligibility requirements set by TikTok, such as meeting a minimum follower count, age, and adhering to community guidelines. Successful activation allows users to participate in various monetization features offered by TikTok.
The ability to earn income through TikTok provides significant opportunities for content creators. It encourages the production of engaging content, fosters a more vibrant online community, and provides a potential income stream for individuals. Historically, this type of monetization has been a crucial element in the evolution of online content creation, allowing platforms to retain talent and incentivize quality content.