On TikTok, a “nudge” functions as a subtle prompt or reminder. It’s a feature designed to re-engage users with content or profiles they may have previously interacted with. For example, a user might receive a notification suggesting they revisit a video they watched earlier or check out content from a creator they follow but haven’t seen lately.
This system serves multiple purposes. It helps maintain user engagement by bringing relevant content to the forefront, thereby increasing platform usage. It also offers creators a mechanism to recapture the attention of their audience, potentially leading to increased views, likes, and followers. The system’s origin lies in behavioral economics, where “nudges” are used to influence behavior in a predictable way without restricting choice.
