TikTok’s Galaxy is a virtual gift that users can send to their favorite creators during live streams. These digital items function as a form of financial support, with real-world monetary value assigned to them by TikTok. The cost of these virtual gifts varies, and the recipient creator can convert them into Diamonds, which can then be redeemed for cash.
The practice of gifting on live streaming platforms provides a direct avenue for viewers to express their appreciation and support for content creators. This system allows creators to monetize their content and build a more sustainable career. Its emergence reflects a growing trend of viewers directly contributing to the content they consume, fostering a sense of community and connection.