The virtual gifting feature on TikTok allows viewers to show appreciation for creators’ content. A “Galaxy” is one such virtual gift that users can purchase with TikTok coins and send to creators during live streams or on videos. The monetary value a creator receives from a Galaxy is not a fixed amount but rather depends on the coin-to-dollar conversion rate applied by TikTok, which is subject to change, and any associated platform fees.
Understanding the value of virtual gifts like the Galaxy is important for both creators and viewers. Creators can use this information to gauge the support they are receiving and to understand their earnings from the platform. Viewers gain insight into how their gifts translate into financial support for their favorite creators. The concept of virtual gifting represents a shift in content monetization, offering a direct way for audiences to support creators beyond traditional advertising models.