The TikTok Galaxy is a virtual gift users can send to creators during live streams. This digital item, represented by a specific visual, is purchased using TikTok Coins, which are in turn bought with real currency. The monetary value of a Galaxy, therefore, is ultimately tied to the exchange rate between real-world money and TikTok Coins.
Understanding the conversion rate is crucial for both viewers seeking to support their favorite content creators and creators themselves who aim to understand their earnings. The perceived value extends beyond simple monetary terms, as these digital gifts also represent a form of appreciation and engagement, contributing to a creator’s visibility and potential for growth within the platform’s ecosystem. The practice of gifting, and its associated monetary value, is a core element of the TikTok Live experience, shaping how creators monetize their content.