The value of digital gifts on TikTok is directly linked to the platform’s virtual currency, coins. TikTok users can purchase these coins and then use them to send virtual gifts to creators during live streams or on videos. These gifts represent financial support and appreciation. The creators who receive these gifts can then convert them into diamonds, which can ultimately be redeemed for cash. The amount a content creator receives is, therefore, dependent on the number of coins gifted.
Understanding the monetary equivalent of TikTok coins is important for both viewers who wish to support creators and creators who rely on gifting as a revenue stream. The exchange rate, while subject to change by TikTok, allows viewers to budget their spending and creators to estimate their potential earnings. This system incentivizes the production of engaging content and fosters a direct connection between creators and their audience.