The acquisition of TikTok’s virtual currency allows users to engage more deeply with the platform. These digital credits facilitate specific interactions, such as sending virtual gifts to content creators during live streams. This feature provides a direct avenue for supporting favored individuals and expressing appreciation for their content.
This system of virtual tokens is important because it is a crucial mechanism within TikTok’s monetization structure, enabling creators to earn revenue based on the popularity and reception of their content. The practice of acquiring these tokens has evolved alongside the platform itself, becoming a significant part of the user experience and the creator economy on TikTok.