The concept relates to connections established and maintained on the TikTok platform. It signifies individuals who have chosen to follow each other, thereby enabling the sharing of content directly within their respective feeds and allowing for private messaging. An example would be two users who both tap the ‘follow’ button on each other’s profiles, thereby establishing a connection that facilitates direct interaction and content visibility.
These connections are integral to the platform’s social dynamic. They facilitate community building, enhance content discoverability, and foster direct engagement between creators and their audience. Historically, the establishment of such connections on social media platforms has been a cornerstone of network growth and user retention, fostering a sense of belonging and facilitating the rapid dissemination of information and trends.