The expression alludes to a particular approach to social interactions, particularly within online environments. Specifically, it signifies a strategic and often competitive mindset employed in seeking attention or romantic connections, frequently seen on video-sharing platforms. An example is a user employing various tactics, ranging from humor to carefully crafted visuals, to increase their visibility and engagement on a specific platform.
This mindset is important because it reflects evolving dynamics in social engagement driven by algorithm-based media. Understanding it provides insight into the strategies employed to navigate online spaces, the pursuit of social capital, and the potential benefits individuals perceive from increased online visibility and interaction. Historically, these competitive strategies have adapted to the affordances and limitations of each successive online platform, influencing user behavior and content creation.