The number “304” appearing on the TikTok platform serves as a code, often indicating a warning about explicit content. Specifically, it’s used as a discreet way to signal videos or live streams that contain sexually suggestive material, potentially violating the platform’s community guidelines. For example, a user might post a seemingly innocuous video with the caption “304,” alerting other users to the presence of hidden or less obvious adult themes within the content.
Employing numerical codes such as “304” allows users to circumvent content moderation systems designed to flag and remove inappropriate material. It allows for the covert distribution and sharing of content that might otherwise be blocked. Its historical context lies in the desire to share risque content while avoiding direct censorship on heavily moderated platforms. This type of coded language evolves as platforms adapt their filtering mechanisms, highlighting an ongoing game of cat and mouse between content creators and platform administrators.