On TikTok, a ‘nudge’ is a notification feature intended to subtly prompt interaction between users. It serves as a reminder to engage with a specific contact or piece of content. For example, a user might receive such a notification suggesting they reconnect with someone they haven’t interacted with recently, or to view a video a contact might enjoy.
This feature is designed to boost user engagement and platform activity. By gently reminding individuals to connect, it aims to increase the likelihood of conversations, content sharing, and overall time spent on the application. Its historical context stems from a broader trend in social media platforms to employ strategies that foster stronger connections and encourage consistent usage.