On TikTok, receiving a “nudge” signifies a prompt from the platform itself, designed to re-engage users. This function typically appears as a notification, encouraging individuals to return to the application and view content, often after a period of inactivity. For example, a user who hasn’t opened TikTok for a day might receive a notification suggesting they “check out what they’ve missed” or highlighting trending videos.
The deployment of these prompts is a strategy to maintain user engagement and platform activity. These reminders help ensure TikTok remains top-of-mind, especially in a competitive social media landscape. Historically, platforms have utilized similar techniques, but the specifics and frequency are tailored to the unique usage patterns of the TikTok community.