The television-shaped icon on TikTok, often labeled “TV,” represents TikTok’s push into longer-form video content and its integration with connected TVs. Selecting this icon typically directs users to a dedicated section featuring content formatted and optimized for viewing on larger screens. This content frequently consists of longer videos, series, and clips tailored for a more immersive viewing experience than the standard short-form mobile format.
The introduction of this functionality is significant because it allows TikTok to compete more directly with platforms like YouTube and streaming services, expanding its reach beyond mobile devices and tapping into the living room entertainment market. By offering longer content and a TV-optimized interface, TikTok enhances user engagement and potentially increases advertising revenue. Historically, the platform focused on short, viral videos, but the “TV” icon symbolizes a strategic shift towards a broader content ecosystem.