The act of broadcasting oneself in real-time on the TikTok platform, a feature known as TikTok LIVE, has become a prevalent activity. This functionality enables users to share moments, interact with their audience directly, and build a sense of community. As an example, an individual might use the LIVE feature to showcase a talent, host a question-and-answer session, or simply share a glimpse into their daily life.
The increasing popularity of this form of content creation stems from several factors. It offers a unique opportunity for creators to establish a more personal connection with their followers, fostering a stronger sense of loyalty and engagement. Historically, live streaming has been a significant tool for influencers and content creators to expand their reach and monetize their content through various avenues, such as virtual gifts and subscriptions.
