The ability to curate the TikTok viewing experience by influencing the algorithm’s suggestions is a key concern for many users. Controlling the flow of content, particularly suggested videos displayed after consuming other media, offers a greater sense of agency over what appears on the ‘For You’ page.
Altering the content recommendation system can improve a user’s overall satisfaction with the platform. Tailoring suggestions to better reflect personal preferences ensures that time spent using the application is engaging and relevant. Historically, social media algorithms have been opaque, leading to a desire for more user control over personalized content streams.