Content featuring senior women performing dances on the TikTok platform has become a recognizable genre. This content typically involves older individuals executing choreographed movements or improvisational dance to popular music tracks within the short-form video format of TikTok. An example would be a video showcasing a woman over the age of 65 performing a viral dance challenge.
The prevalence of this type of content has several implications. It can foster a sense of community and visibility for older demographics online, counteracting ageism and promoting positive representations of aging. Furthermore, it demonstrates the capacity of older adults to engage with and master contemporary digital trends, challenging stereotypes about technology adoption across different age groups. Historically, older individuals have often been underrepresented or negatively portrayed in digital media, making this trend a notable shift.