The phrase refers to a type of collaborative living space popularized on the TikTok platform. These residences typically house multiple content creators who collaborate on videos, aiming to increase their individual and collective online visibility. A specific example would be a group of dancers residing together, regularly producing and sharing dance-related content on the app.
The significance of such arrangements lies in the amplified content creation and cross-promotion opportunities they provide. By pooling resources and creative energy, residents can achieve a broader reach and potentially faster growth on the platform. Historically, similar collaborative models have existed in other creative fields, but the format has gained particular traction and visibility through TikTok’s viral nature.