The phrase refers to the ability to view ephemeral content on the TikTok platform without requiring user registration or login credentials. It encompasses various methods and third-party tools that permit access to publicly available stories without a personal TikTok profile.
The appeal of accessing content anonymously stems from a desire for privacy or simply to observe trends without committing to platform engagement. This access can provide a snapshot of trending content and popular creators without directly interacting or leaving a digital footprint. Historically, access to social media content has been tightly controlled by platform requirements; circumventing these restrictions offers an alternative method of content consumption.