The augmented reality effect on the TikTok platform that alters the perceived shade of an individual’s hair in real-time is a digital tool. This effect overlays a modified color onto the user’s hair within the TikTok application’s camera view. For instance, a user can visually experiment with shades of blue or pink on their hair without needing to apply actual dye.
This technology provides a convenient and risk-free method for users to explore various hair colors virtually. It allows individuals to preview how different shades might complement their appearance before committing to a permanent or semi-permanent hair dye application. Early iterations of similar effects paved the way for this advanced, readily accessible version on social media platforms, influencing beauty trends and consumer behavior.