The concept refers to the acquisition of complimentary endorsements on video content hosted by the TikTok platform. These endorsements, typically represented by a heart icon, signify user approval and contribute to a video’s visibility and perceived popularity. For example, an individual might seek methods to increase the number of these endorsements on a particular video upload.
The pursuit of increased endorsements is driven by their perceived correlation with wider audience reach and platform algorithm favorability. A higher volume of positive signals can potentially lead to a video being recommended to a larger pool of users, thereby enhancing its organic discoverability. Historically, individuals and organizations have explored various strategies, both legitimate and otherwise, to augment these indicators of popularity.
