The expression references a specific type of online content that often utilizes visual humor and misdirection. It typically alludes to an image or video where an object or scenario is presented in a way that initially suggests one interpretation, but a closer examination reveals a different, often humorous, reality. A common instance involves optical illusions or intentionally misleading arrangements designed to provoke laughter upon realization of the true nature of the setup.
Such content thrives on platforms where shareability and virality are key, providing quick bursts of entertainment. Its appeal lies in the element of surprise and the satisfaction of understanding the joke or trick. Historically, this type of humor builds on traditions of slapstick comedy and visual gags, adapting them for a digital, fast-paced audience. It can be seen as a modern evolution of classic comedic techniques, tailored for short-form video formats.