Obtaining complimentary endorsements for content shared on the TikTok platform, often advertised as a specific quantity, such as one hundred, represents an effort to rapidly increase the perceived popularity of a video. An example of this would be a user seeking to bolster the initial visibility of a new post through available promotional services.
The perceived value of such services lies in their potential to create an illusion of trending status, which can attract organic viewership. Historically, methods of boosting social media metrics have been employed to gain an advantage in competitive online environments. The benefits are often short-lived, and the practice carries risks regarding platform policy violations and the potential for attracting inauthentic engagement.