The concept involves acquiring a small quantity of endorsements, specifically ten, on content shared on the TikTok platform without monetary expenditure. This often involves utilizing third-party services or applications that promise to deliver these engagements in exchange for user information or completion of tasks.
The perceived importance stems from the desire to increase the visibility and perceived popularity of content, which may influence the TikTok algorithm to promote the content more widely. Historically, such methods have been used to artificially inflate metrics across various social media platforms, despite potential violations of platform terms of service and ethical considerations.