The pursuit of expanding one’s audience on the TikTok platform without monetary investment is a prevalent objective among users. This often involves employing various strategies aimed at increasing the number of individuals who subscribe to a user’s content and receive updates. Examples include utilizing trending sounds, participating in popular challenges, and engaging with other users’ content.
The desire to increase visibility and broaden reach on social media stems from the potential for enhanced brand awareness, increased influence, and opportunities for monetization. Historically, users have sought methods to accelerate audience growth, leading to the emergence of both organic and inorganic strategies. The perceived advantages of a larger following include increased credibility and amplified content dissemination.