The practice of purchasing individuals to increase the follower count on the TikTok platform involves financial transactions. This directly impacts the perceived popularity of a given account, as a higher number of followers generally correlates with greater visibility and influence. For instance, an account with 10,000 followers may appear more credible and attract organic growth compared to an account with only 100 followers.
An elevated follower count can lead to increased brand awareness, enhanced social proof, and potential monetization opportunities. Historically, individuals and businesses have employed similar strategies across various social media platforms to expedite growth and gain a competitive edge. This method, however, can have drawbacks related to authenticity and long-term engagement.