The practice of acquiring pre-existing social media profiles, specifically on the TikTok platform, that already possess an established audience is a growing trend. This typically involves a transaction where money is exchanged for the ownership and control of an account that has accumulated a certain number of individuals who follow its content. For example, someone seeking rapid entry into the TikTok market might look to take ownership of a profile already boasting a substantial follower base.
The motivation behind obtaining an existing account with subscribers stems from the desire to bypass the often lengthy and resource-intensive process of organically building a following from scratch. An established follower base can provide immediate visibility, credibility, and potential reach to a targeted audience. Historically, individuals and businesses have employed similar strategies across various social media platforms to accelerate their online presence and marketing efforts.
