The resulting number after subtracting unfollows from new follows over a specific time frame reflects user account growth on the TikTok platform. For instance, if an account gains 1000 new follows but simultaneously loses 200 unfollows within a week, the net change is 800. This metric provides a clear indication of actual audience expansion.
Analyzing this metric is crucial for understanding content performance and audience engagement strategies. A positive trend suggests that content resonates with users, leading to sustained interest and account growth. Conversely, a negative or stagnant value indicates potential areas for improvement in content creation or audience targeting. Historically, tracking these numbers has enabled creators to adapt and refine their approaches, leading to more effective community building.
