The process of concealing liked videos on the TikTok platform ensures a user’s viewing preferences remain private. This action prevents other users from accessing a compilation of videos a particular user has marked as favorites, thereby limiting exposure of individual tastes and interests.
Maintaining control over visible online activity offers users a degree of privacy and can reduce unwanted attention or judgment. The ability to curate one’s digital footprint is increasingly valuable in an era where online actions can have lasting consequences. In the past, social media platforms often lacked granular control over privacy settings, but contemporary interfaces typically provide more options to manage personal data exposure.