The phrase refers to the action of acquiring a specific typeface, categorized as sans-serif, for use in content creation, potentially mimicking or relating to the visual style associated with the TikTok platform. This commonly involves searching for and obtaining a digital file containing the font data, often for use in design software or video editing applications. An example includes a designer seeking to integrate a similar aesthetic in their own branding materials.
The accessibility to various typefaces offers enhanced control over visual communication and brand identity. Leveraging specific fonts can evoke particular feelings and associations, leading to increased viewer engagement and brand recognition. The ability to acquire and utilize digital fonts, including those resonant with popular platforms, can contribute to maintaining a contemporary and relevant visual aesthetic, contributing to overall design effectiveness.