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The term “demure,” when encountered on social media platforms like TikTok, often diverges from its traditional dictionary definition. While generally denoting modesty and reserved behavior, in online slang, particularly on TikTok, it frequently carries an ironic or sarcastic connotation. For example, a user might caption a video of themselves engaging in overtly confident or even provocative behavior with the word, highlighting the contrast between the action and the implied definition. This usage creates a humorous effect, emphasizing self-awareness and a playful subversion of expectations.

The adoption of words with established meanings into internet slang allows users to create layers of meaning and nuance in their online interactions. This particular instance demonstrates how language evolves and adapts to the context of digital communication. The benefit of this kind of linguistic repurposing lies in its ability to convey complex emotions and attitudes concisely, often relying on shared cultural understanding and a sense of irony among users. This phenomenon isn’t entirely new; the internet has a long history of taking established terms and imbuing them with new life within specific online communities.

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