On TikTok, RPM represents Revenue Per Mille, where “mille” is Latin for thousand. It is a metric that indicates the estimated earnings a content creator receives for every 1,000 views their videos generate. For example, an RPM of $1.00 means the creator earns approximately one dollar for every 1,000 views. This figure is not a guaranteed payment but rather an estimate based on various factors.
This metric serves as a key indicator of a creator’s monetization performance on the platform. A higher value typically suggests greater earning potential from video content. Several variables influence the value, including audience demographics, video engagement, advertising rates, and the overall demand for advertising on TikTok at any given time. Its evolution reflects the platform’s increasing focus on providing creators with avenues for financial compensation for their content.