On the TikTok platform, “ig” commonly signifies “Instagram.” It is used as a shorthand reference to the Instagram social media service. For example, a TikTok user might say, “Check out my ‘ig’ for more content,” directing viewers to their Instagram profile.
This abbreviation provides a quick and convenient method for TikTok creators to promote their presence on a different platform. Cross-promotion offers the benefit of potentially increasing viewership and expanding their overall social media reach, thereby diversifying their audience and influence.