A Galaxy on TikTok represents a virtual gift that users can send to creators during livestreams or on posted videos as a form of appreciation. These Galaxies, like other virtual gifts on the platform, are purchased with TikTok Coins, which are, in turn, bought with real currency. The recipient creator can then convert these received Galaxies into Diamonds, which TikTok allows them to exchange for actual money.
The virtual gifting system, of which the Galaxy is a part, provides a direct avenue for viewers to support their favorite content creators. This system can be a significant source of revenue for creators, particularly those with engaged and generous audiences. The practice of virtual gifting has become increasingly prevalent across various social media platforms, offering an alternative income stream to traditional advertising and sponsorships. TikTok’s implementation of this model has allowed creators to monetize their content in a more immediate and interactive way.