The phrase refers to the action of acquiring virtual currency used within the TikTok platform. These digital tokens are purchased with real money and then exchanged for virtual gifts. These gifts are then sent by users to content creators during live streams or on uploaded videos, serving as a form of appreciation or support. For example, a user might ‘descargar monedas para tiktok’ to send a virtual rose to a creator whose live performance they enjoyed.
The ability to obtain these virtual tokens is significant because it allows users to directly support their favorite content creators, fostering a sense of community and contributing to the platform’s economy. This support mechanism has become an integral part of the TikTok ecosystem, incentivizing creators to produce engaging content and enabling them to monetize their efforts beyond traditional advertising or brand partnerships. Historically, the introduction of this virtual gifting system has proven to be a powerful tool for creator empowerment and platform engagement.