An incentive offered to individuals who are initiating their engagement with the TikTok platform, typically in the form of a promotional discount, exclusive content access, or other advantageous offers. As an example, a new user might receive a credit toward their first in-app purchase or be granted access to a premium feature for a limited period upon signing up.
These introductory promotions are important for attracting new users to the platform, increasing initial user engagement, and driving early adoption of in-app spending or feature utilization. Historically, such strategies have proven effective across various digital platforms in accelerating user acquisition and fostering a sense of value for newcomers.
