A promotional offer designed to attract individuals who are newly registered on the TikTok Shop platform. Typically, this incentive provides a monetary discount or other perk to encourage a first purchase within the platform. As an example, a recently created account might receive a reduction in price for a qualifying item, redeemable at checkout.
These incentives serve a significant role in customer acquisition and driving initial sales volume. For the platform, it facilitates growth by motivating sign-ups and immediate engagement. Historically, similar tactics have been utilized across various e-commerce platforms to incentivize first-time transactions and build brand loyalty from the outset.
