The practice of acquiring “likes” on the TikTok platform involves the purchase of artificial engagements. These “likes,” indicators of user appreciation for content, are obtained through paid services rather than organic viewership.
This activity is often undertaken to rapidly increase the perceived popularity and visibility of content. The expectation is that higher “like” counts will algorithmically boost the content’s reach, attracting genuine viewers and fostering organic growth. While seemingly beneficial in the short-term, the long-term impact and legitimacy of this approach are subjects of considerable debate within the digital marketing and social media spheres.
