The ability to secure specific user-generated text entries to the top of a TikTok video’s comment section is a feature offered by the platform. This action ensures that the selected text remains visible to all viewers, regardless of the chronological order of other entries. As an example, a creator might choose to highlight a particularly insightful comment or answer a frequently asked question.
This functionality is important for several reasons. It allows content creators to control the narrative surrounding their videos and to emphasize specific viewpoints. It can also be used to foster a more positive and engaging community by highlighting constructive or humorous contributions. Previously, important pieces of information or positive affirmations could get lost in the shuffle, impacting community engagement.