Automated commentary appearing on the TikTok platform, generated by non-human accounts, is a growing phenomenon. These system-driven messages can range from simple affirmations and emojis to more complex attempts to mimic natural language. For example, a video might attract a string of identical comments like “Great video!” from numerous accounts within a short timeframe.
The proliferation of this practice presents both potential opportunities and challenges. It can artificially inflate engagement metrics, potentially misleading viewers about the true popularity of content. In certain cases, it is used to boost visibility or direct traffic to external websites or products. Historically, similar tactics have been employed across various social media platforms to influence perception and manipulate trends.