The process of acquiring digital currency within the TikTok platform enables users to access various features that enhance their experience. This virtual currency is purchased with real money and functions as the medium of exchange for digital gifts and other in-app content. For example, users can exchange these digital units for virtual “gifts” to show support to content creators during live streams.
Gaining access to these digital tokens facilitates direct support for creators, offering a financial incentive for content creation. The availability of this mechanism offers a unique form of digital appreciation and is a contributing factor to the platform’s vibrant ecosystem. Its integration dates back to the platform’s efforts to cultivate a monetized environment for creators and a more interactive user experience.