The acquisition of digital tokens for use within the TikTok platform enables users to bestow virtual gifts upon content creators. These tokens function as in-app currency, purchased with real money and exchanged for digital items that are then presented to creators as a form of appreciation or support. As an example, a user might exchange a certain number of these tokens for a digital rose, which they then send to a creator during a live stream.
This system serves multiple purposes. It allows viewers to express their approval and connect more directly with creators they admire, fostering a sense of community and interaction. For creators, it provides a potential revenue stream, incentivizing them to produce engaging content and further develop their online presence. The concept has evolved from earlier online gifting mechanisms, adapting to the unique dynamics of short-form video platforms.