The digital currency ecosystem within TikTok utilizes a system of “Coins,” which users can purchase to send virtual gifts to creators during livestreams or as comments on videos. A quantity of 500 of these coins represents a specific monetary value that can be exchanged for these digital tokens. These coins enable users to directly support content creators whose work they enjoy.
This form of microtransaction provides a direct funding avenue for creators, fostering a sense of community and recognition. The implementation of virtual gifting, in general, has roots in earlier online platforms but has found significant traction within the dynamic environment of TikTok. The practice allows creators to monetize their efforts and encourages the production of engaging content. Receiving such support can boost creators’ visibility and algorithm ranking.