The phrase denotes a promotional offer where TikTok users can acquire coins, the platform’s virtual currency, at a discount of 30%. These coins are used within the TikTok ecosystem to reward content creators through features like gifting during live streams or sending appreciation for posted videos. For example, if a package of coins normally costs $10, a “30 off” promotion would reduce the price to $7.
Such promotions are significant as they lower the barrier to entry for users wishing to support their favorite creators financially. This can lead to increased engagement on the platform, fostering a stronger sense of community and encouraging the production of higher-quality content. Historically, these types of discounts have been employed as a strategic tool to boost coin sales and platform activity during specific periods or events.