Digital coupons that provide a reduction in the price of goods or services purchased through the platform’s e-commerce functionality are available. These alphanumeric strings, when applied during checkout, deduct a percentage or fixed amount from the total purchase price. For example, a buyer might enter a code such as “TIKTOK15” to receive 15% off their order.
The availability of cost-saving opportunities serves as a powerful incentive for consumers to finalize purchases. Historically, promotional offers have been a key component of retail strategy, driving sales volume and fostering customer loyalty. Their digital manifestation on this specific platform extends the reach of sellers and enhances the overall shopping experience for users.