A promotional offer designed for new users of the TikTok platform. This incentive provides a discount or other value-added benefit on the initial purchase made through the app, often requiring the entry of a specific sequence of characters during the checkout process. As an example, a new user might receive a percentage off their first order when using a designated series of letters and numbers at the point of sale.
These incentives are crucial for user acquisition, encouraging initial platform engagement and driving early sales. Historically, similar strategies have proven effective across various e-commerce platforms in attracting and retaining new clientele. The opportunity to save money on an introductory purchase can significantly lower the barrier to entry, particularly for budget-conscious consumers.