A visual representation, readily scannable by a smartphone’s camera, allows for the immediate acquisition of the TikTok application to a user’s device. This process bypasses the need for manual searching within an app store. For example, scanning a quick response code displayed on a poster will redirect the user to the application’s download page, facilitating a seamless installation.
The advantages are numerous. It streamlines the process of obtaining the application, particularly for new users unfamiliar with navigating app stores. This method is also beneficial in marketing campaigns, offering a direct and measurable way to drive application installs. The genesis of this approach lies in the broader adoption of matrix barcodes for various digital transactions and information dissemination.