The online sensation involves a layered confection that combines a crisp, shredded phyllo dough base, often referred to as kataifi, with a creamy filling, and a generous coating of melted chocolate. The specific preparation methods and ingredient ratios vary, but the core concept remains consistent: a textural interplay of crunchy pastry, smooth filling, and rich chocolate. This culinary trend achieved widespread popularity through user-generated video content showcasing its creation and consumption.
The appeal of this sweet treat lies in its ease of replication and the satisfying contrast of textures and flavors. The readily available ingredients and relatively simple assembly process contribute to its accessibility for home cooks. Furthermore, the visual appeal demonstrated in the videos documenting its creation has fueled its virality, influencing culinary trends and driving demand for similar dessert experiences. The documented iterations represent a fusion of Middle Eastern pastry traditions with contemporary confectionary practices, thus enriching cultural culinary exchange.