The phrase refers to methods of providing support during a TikTok battle. These battles are live, timed competitions where two TikTok users (or teams) attempt to garner the most “gifts” from viewers. These virtual gifts are purchased with TikTok coins, which themselves are bought with real money. The user receiving more gifts by the end of the battle is typically declared the winner.
Active participation during these live events can offer several advantages. Creators may see increased visibility and engagement on their profiles, potentially leading to a larger following. Viewers, on the other hand, can show their appreciation for specific creators and actively contribute to their success within the platform. These interactive live streams can also foster a sense of community among viewers and creators. The practice has become a prevalent feature of the platform’s live content landscape, influencing content strategy and user interaction.