A specific augmented reality effect, once available on the popular video-sharing platform TikTok, superimposed a digitally rendered image of the Nintendo character Princess Peach onto a user’s face. This effect allowed users to create videos featuring themselves with the likeness of the character. Its subsequent removal from the platform rendered it inaccessible for public use and video creation.
The availability of user-generated content, including filters, often presents challenges related to copyright and intellectual property rights. The proliferation of these effects allows for widespread character portrayal which potentially infringes upon the rights of the copyright holder. Historical instances of similar removals often cite unauthorized usage of copyrighted material as the primary justification.